Download PDF Marketing Management: An Asian Perspective (3rd Edition)By Philip Kotler, Swee-Hoon Ang, Siew-Meng Leong, Chin-Tiong Tan

Download PDF Marketing Management: An Asian Perspective (3rd Edition)By Philip Kotler, Swee-Hoon Ang, Siew-Meng Leong, Chin-Tiong Tan

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Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals.

• Sales Rank: #1892318 in Books
• Published on: 2004-04-01
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 1.30" w x 8.10" l, 3.82 pounds
• Binding: Hardcover
• 800 pages

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Marketing Management: An Asian Perspective (3rd Edition)By Philip Kotler, Swee-Hoon Ang, Siew-Meng Leong, Chin-Tiong Tan PDF

Marketing Management: An Asian Perspective (3rd Edition)By Philip Kotler, Swee-Hoon Ang, Siew-Meng Leong, Chin-Tiong Tan PDF